Online advertising is at a crossroads—users are frustrated by intrusive ads, publishers are losing revenue, and advertisers struggle to connect with engaged audiences. Traditional ad blockers offer relief for users but cut off monetization, forcing publishers to rely on ineffective paywalls

Affiliate networks have long relied on stand-down policies to manage the complexities of last-click attribution and commission credit allocation. While these policies are essential, they force each publisher to maintain an ever-evolving set of rules, a challenge faced across the industry.