If you’ve ever felt like ads are following you around online, you’re not imagining it. The current digital advertising system is built on surveillance. Every time you visit a website, dozens of trackers may be collecting data about what you read, search, click, and buy.

Together, our users have blocked over 13 billion ads, totaling more than 72 trillion pixels. To put this into perspective, that's around 1.95 square miles of ad-free digital space.

Online advertising is at a crossroads—users are frustrated by intrusive ads, publishers are losing revenue, and advertisers struggle to connect with engaged audiences. Traditional ad blockers offer relief for users but cut off monetization, forcing publishers to rely on ineffective paywalls

Affiliate networks have long relied on stand-down policies to manage the complexities of last-click attribution and commission credit allocation. While these policies are essential, they force each publisher to maintain an ever-evolving set of rules, a challenge faced across the industry.

We’re excited to introduce a brand-new feature for Pie Adblock users: a video player overlay for YouTube and Twitch that makes it easy to support your favorite creators.

We’re officially kicking off the Pie blog, with the goal of keeping you updated on the latest product updates and announcements from Pie.