Meet Your New AI Shopping Assistant: Pie Shopping
Most online shopping is designed to maximize how much you spend, not to ensure you end up with products you truly want at the best possible price. The result is often irrelevant ads, missed savings, and unnecessary steps that make the process harder than it should be. We built Pie Shopping to fix that experience, and our new AI assistant is the next step in that mission.
AI now gives us the tools to reimagine what shopping online can be. It can filter out the noise, surface real savings, and highlight products that actually match your needs. With the new Pie Shopping AI assistant, we're bringing that power directly into your browser. Instead of interrupting you with ads, Pie works as an assistant that surfaces relevant offers, coupons, and cash back as you shop. Our goal is simple: to make the web smarter, more rewarding, and centered on your experience, not the advertiser's.
What's New
The Pie Shopping extension now features an AI assistant that helps you shop smarter:
- AI Assistant Side panel : A persistent space that feels native to Chrome, giving you a scrollable assistant that lives alongside your browsing without disrupting your flow.
- Smart discovery: When you're shopping online, Pie can automatically appear with an intelligent badge, ready to help the moment you need it. Or open it anytime from your Pie extension popover.
- Instant insights: Get personalized recommendations for where to shop based on what you're looking for, plus an AI assistant you can chat with to answer any shopping questions.
- Smarter savings: The automatic coupons and cash back you already know are still here, now joined by AI-powered recommendations that help you find the best places to shop for what you need.
How it works
- Browse and shop as you normally do. Pie stays out of the way until you start actively looking for products or services, and recognizes your shopping intent.
- Look for the Pie badge. A dynamic badge appears when we think we can help. Open your AI assistant by clicking the badge, or anytime from the Pie extension popover.
- Get instant recommendations. The side panel shows you the top cash back offers from trusted merchants relevant to what you're shopping for, plus an AI-generated summary to help you make better decisions.
- Chat with your assistant. Ask follow-up questions, get product advice, or explore alternatives. Your AI shopping companion is ready to help!
It all happens in real time, without requiring you to open extra tabs, hunt through emails, or jump through hoops.
Why we built this
As more people use AI to explore, search, and shop, there's an opportunity to build a better shopping experience from the ground up. We believe:
- Offers should work for users, not against them. Instead of competing for your attention, the right system should deliver value at the exact moment it helps you.
- AI can make shopping more human. By handling the background work of scanning thousands of offers, comparing prices, filtering merchants, etc. AI can bring forward only what's relevant to you, helping you discover products you actually want.
- You should share in the rewards. When offers are surfaced, you get compensated through cash back or points. Your attention and intent have value, and you should benefit from them.
This shift is part of what we call agentic commerce: letting AI do the heavy lifting of discovery and comparison, while putting you in control of the results.
Where We're Going
The AI side panel you see today is just the beginning of what's possible. We're building toward a future where your Pie assistant is there throughout your entire shopping journey—from initial research to final purchase.
Soon, you'll be able to:
- Compare reviews from across the web. No matter where you're shopping, get insights from review sites, social media, and verified buyers to understand what real people think about a product.
- Check prices in real time. Instantly see if you're getting a good deal by comparing prices from different sellers, all without leaving the page you're on.
- See what you're buying. We're bringing product images directly into the chat experience, so you can visualize your options and make more informed decisions without switching tabs.
- Even smarter contextual help. You can already get tailored insights and discover alternatives wherever you shop, and we're constantly improving our AI assistant to make these recommendations more accurate, relevant, and helpful.
All of this lives inside a single, seamless chat experience that's ready whenever you need it, just click the badge or open Pie from your extension menu. Our vision is to make every shopping moment smarter, easier, and more rewarding, no matter where on the web you are.
Try the new Pie Shopping experience
Update your extension and explore the new AI assistant today. Start with a shopping search on Google and watch Pie spring into action, or open it anytime from your extension menu to get help with any shopping question.